THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
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Founded in 1987, The Amistad Center for Art & Culture is an independent not-for-profit cultural arts organization, housed at the Wadsworth Atheneum Museum of Art. The Amistad Center manages a multi-disciplinary collection of fine art, photography, historical artifacts, memorabilia, and rare books that document the African American experience.
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Above is the Freedom Stories initiative which included an 8 banner series along with a fold-out brochure and postcard.
I designed the Sing the Truth banners that celebrated the emergence of an African American female performance tradition and its impact on the fight for freedom in America. The banners traveled to all parts of Connecticut. Connecticut Creatives featured the banners in The 25 Show, a full-color perfect-bound magazine highlighting Connecticut's design community. The banner program was highlighted in Communication Arts. The projects were produced as Jargon Boy Design Studio.
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Nobody black or white who really believes in democracy can stand aside now; everybody's got to stand up and be counted.
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Lena Horne
Singer / Activist
I designed/branded the exhibit for The New Haven Museum titled, Wooster Square: Beyond The New Township with curators Frank Mitchell and Elizabeth Fox. The Wooster Square exhibit would win The 2014 Bruce Fraser Award. The Fraser Award is named in honor of the late Bruce Fraser, scholar, activist, and director of the Connecticut Humanities Council (now Connecticut Humanities) from 1982 to 2010. The award honors Fraser’s work in supporting and promoting the study, teaching, and preservation of Connecticut history, and sharing that history with residents of the State of Connecticut. The project was produced as Jargon Boy Design Studio.
SOCIAL ENGAGEMENT THROUGH PUBLIC SPACES + MUSEUMS
Longtime collaborators Frank Mitchell x The Local Brand Co.(formerly Jargon Boy Design Studio), continue working together on various exhibition designs for the public throughout Connecticut. These have included The New Haven Museum, The Toni N. & Wendell C. Harp Historical Museum, The Connecticut Audubon Society's Birdcraft Museum, The Amistad Center for Art & Culture, The Cornwall Historical Society Museum and Capital Community College. The WTWNN logo was created for a lecture series by Mitchell on Post Pandemic Public Humanities Practice.
Frank Mitchell is Director Emeritus of The Amistad Center for Art & Culture in Hartford. He holds a Doctor of Philosophy degree in American Culture from the University of Michigan, a Master of Arts degree in African American Studies from Yale University, and a Bachelor of Arts degree from Bowdoin College. He serves on the boards of CT Humanities, the New England Foundation for the Arts, the Eli Whitney Museum, the Elm Shakespeare Company, and the public history collaborative, Stone Soup.
Exhibit branding for Capital Community College's, The Nutmeg Pulpit: Hartford's Talcott Street Church & Black Community Formation exhibition. Sponsored by the National Endowment For The Humanities.
I designed/branded The Cornwall Historical Society's exhibition titled, Finding Freeman(s): Wisdom For Contemporary Cornwall From It's 19th Century Black + Indigenous Neighbors. The long-term exhibition will be a first time look at the town’s free and enslaved Black residents and that community’s impact on Cornwall’s history as well as its future. The exhibition builds on research that was started at the Cornwall Historical Society by community members in the spring of 2013. The exhibit was featured in various local Cornwall news/cultural happenings sites.
I designed the exhibit brand identity for Love Overflowing: Home and the Décor of Freedom for The Amistad Center for Art & Culture. The exhibition follows the stories of notable Black Americans in the ways they have used their homes to reflect their achievements and progress.
Exhibit branding for The Toni N. & Wendell C. Harp Museum. Timeless: Telling Our Neighborhood Stories: Chapter 1 Constance Baker Motley. Sponsored by The Community Foundation For Greater New Haven.
HELLO
