THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
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CLIENT
The New Haven Museum
(Created under Jargon Boy Design Studio)
RESPONSIBILITY
We worked on various projects for The New Haven Museum. This included "Beyond the New Township: Wooster Square" and "From Clocks To Lollipops: Made In New Haven" exhibits. We created all aspects of the exhibition branding along with the marketing promotions that went with each.
The Wooster Square exhibit would win The 2014 Bruce Fraser Award. The Fraser Award is named in honor of the late Bruce Fraser, scholar, activist, and director of the Connecticut Humanities Council (now Connecticut Humanities) from 1982 to 2010. The award honors Fraser’s work in supporting and promoting the study, teaching, and preservation of Connecticut history, and sharing that history with residents of the State of Connecticut.
Each year the Fraser Award is given in recognition of “the best work on a significant aspect of Connecticut’s public history published or presented in a given year.” In presenting the award to New Haven Museum Executive Director Margaret Anne Tockarshewsky, ASCH Awards Chair Peter Hinks lauded “Beyond the New Township: Wooster Square,” for being “energetic, diverse, detailed, and entertaining,” and noted the exhibition’s most distinguishing characteristic was its collaborative style. He added, “The exhibition embodied the collaboration that the best public history is all about: the local institution with its space, preserved materials, and engaged staff summoning the broad community to interact with them integrally to weave a vivid chronicle that recounts and touches that community itself.”
The New Haven Museum was founded in 1862 as the New Haven Colony Historical Society, which remains its corporate name. From the beginning, the institution sought to collect, preserve, and make available for research the materials which document the history of the greater New Haven area. NHM seeks to educate young people and adults, and an Education Department was established to provide programs and educational outreach.
ALL ANAKO THE AMISTAD CENTER FOR ART & CULTURE
THE OUTRIGGER DUKE KAHANAMOKU FOUNDATION THE BIRDCRAFT MUSEUM
LAUREL CANYON ASSOCIATION VITAMEATAVEGAMIN PRODUCTIONS JARGON BOY DESIGN STUDIO
BRIDGEPORT ARTS + CULTURAL COUNCIL SHINTARO AKATSU SCHOOL OF DESIGN
THE COUNTRY SCHOOL THE NEW HAVEN MUSEUM THE KONA BREWING CO.